A Strategist, Producer, Writer and Sports Enthusiast
Strategy & Development

The Stoop Pigeon Advisory Board
Strategic advisor for The Stoop Pigeon, supporting the Board on sponsorship initiatives and growing community partnerships.

Make A Wave Inc. Development
In 2017, we founded Make A Wave Inc., a non-profit organization that collects donations for families in foster care.

Defy Studios Expansion
Beginning in 2021, we concepted and executed the expansion of Defy's production department into Defy Studios, a stand alone sub-brand.

eSteam™ Brand Strategy
Developed a launch strategy that clarified and evolved the eSteam™ brand story with a full-scale strategy, including sales enablement tools, content pillars, messaging, and positioning.

Be More Human Roadmap
Developed a marketing roadmap including messaging pillars, social media strategy, market positioning, and community engagement for the emerging brand.

EvoShield Content Strategy
A comprehensive launch plan that encompassed all digital platforms for the latest product launch, Pro-SRZ 2.0. This included web, email, social, and CTV.